27 Jan Tips to optimize your blog for SEO
Blog post writing requires skill. In order to keep your reader engaging, your blog content should be structured well. If your article is interesting and easy to understand, the reader will share it further – which eventually will help in ranking.
So, if you want to improve your ranking, you must have to improve your writing skills. If you have already been into blogging, you might have already understood the importance of business blogging and SEO benefits. But do you know how to optimize the blog in order to make them more Search engine friendly?
Many bloggers out there, usually fail to take benefit of the enormous marketing potential of their blogs. As per the study, roughly 60% of the businesses have blogs and 65% of those blog owners haven’t even updated in the past year! One can take advantage of blogging by providing updated content, relevant content, and optimized blog post.
Useful tips to optimize your blog post
When starting a new blog, many bloggers just start writing whatever comes into their minds. This might work for people who have a natural talent for writing while others might need some help.
- Do Keyword research
This is an essential part of your blog writing. There are many free tools and techniques are available for finding related keywords that fit your blog post. The tools like Google Adwords keyword, SEMRush.com, and many others will allow you to find keywords related to your topic that could bring traffic to their site.
- Think for the purpose of writing
Think carefully about the message you want to convey through the blog posts. Identify the purpose of your article and what do you want your readers to do at the end of the page. Before beginning the article find out the answers to the questions and think about the search intent someone might have. Look for the different search results for the search term that you want to rank for.
- Utilize Keywords naturally throughout the post
Once you list out the keywords, it is important to place them naturally in your blog post in order to have maximum impact on readers and the search engine crawlers. Include the keywords in the following places:
- Title of the post
- Headings and subheading
- Introductory sentence
- Concluding paragraph
- Anchor text
- Title tags and meta descriptions
While including the keywords make sure not to stuff keywords, do not fill your content with so many keywords that it becomes difficult to read. Doing this might not only irritate your followers but also will get you penalized by Google.
- Optimize the images and videos
While including the photo or videos to your blog, make sure to include keywords in the file name and fill the alternate text with a keyword-rich description of the photo or video.
Images or videos that have large file sizes might also impact the page loading speed of your blog. This could have a negative impact on your readers and might bounce off your blog page. So, to overcome this make sure to compress the image file and for videos host it on the external platform.
- Reference others with links
Include links to the information you’re referring to in your blog post. Quality links are valuable commodities that rank your blog post in search engine result pages. If you’re lucky you might also get a link back from the referring blog.
- Use Social media plugins and subscription buttons on your blog post
Social media is a good place to promote your blog content. Especially if you’re a small business, utilizing the social media platform to promote your blog content will help you to have great exposure.
Subscription buttons will offer viewers to subscribe to your posts via email. This will send an instant notification to the blog followers whenever you upload the new blog post on your site.
By following the above guidelines, you can make your blog post rank well on the Search Engine Results Page. Too busy to keep your blog optimized? We’re here to help you. Marqet Solutions can help you get a more prominent positioning on SERPs.