31 Mar Effects of COVID-19 on the online market
With the recent COVID-19 pandemic, the online market, social media, public health, and economy are being affected on a large scale. While there has been a spike in the search engines for ‘Coronavirus’, search trends for related topics and products have also surged.
Online market of Facebook and Google during COVID-19
In regards to the COVID-19, both Google and Facebook have started to remove and block any content on their websites that claims to prevent or cure Coronavirus instead of advising people to seek medical treatment and any advertisement that capitalizes on Coronavirus.
Strategies you can prepare to adjust your accounts accordingly:
Adjust your strategies
• As online marketers, one can look for ways to calm down their consumers by providing clear and precise messages
Review your account
• Stay on top of how the changing online market and social media trend could affect your search and social media account. Check for the decrease in traffic, impressions, and clicks using Google Ads and Google Analytics.
Communicate changes made
• Efficient communication is the key to maintaining your relationship with your customers. If a business is temporarily affected, the business owner should let know about these changes to customers and give any additional information on additional precautions customers could take during this pandemic.
Check in frequently
• Stay up to date on the COVID-19 and its effects on the online market and the wellbeing of communities worldwide. You can monitor the situation and frame social media posts accordingly.
Read the infographic below for more details.