21 May Is SEO (search engine optimization) the need of the hour?
Let’s look at what is SEO first, SEO stands for Search Engine optimization. Search Engine optimization is understanding what people are searching online, the answers they are seeking and the words they are using. As we start a new decade it is increasingly clear that digital mobile, social media have become an indispensable part of our everyday life. Nearly 4.5 billion people today use the internet and more than 3.8 billion people use social media. The Internet has created a dependency; you can google anything and everything and know the answers. So, if you wanted to search for good restaurants in Vancouver you will type in “Good restaurants in Vancouver”. This is your keyword. You will then get relevant results based on your keywords. This is search engine optimization.
Why is SEO important?
of today, there are more than 130 million websites on the internet. These search engines have become so good that over 91% of people rely on these search engines to find things. When you search for something on google you get back results page with lots of websites having the relevant information that you are looking for. These websites on the result page can go beyond multiple pages on google. Over 95% of people who use Google search engines only scroll on the first page. And most people click on the golden triangle which is the top three results occurring on the first page. This is why optimizing your search engine or doing SEO is so important.
When people search for something that is relevant to them and sees your website on the search results, they are going to click and visit your page. These are not just any visitors; these are people who are looking for exactly what you are offering. They are the ones who are most likely willing to convert into customers, subscribers, etc. So, if your website doesn’t show on the top, you may lose your ideal customer. Hence, for increasing quality and quantity of traffic on your website, SEO is important.
Be number 1 on the google search result page by search engine optimization
Why SEO is important for online business and local business?
Now that we know what is SEO and why it is important, we will see how it is essential for online and local businesses. For instance, you are a French language training center and you have a website. There are other competitors who have similar websites as well. How would you expand your reach to your ideal customers? When people search for the services you obviously want to appear on the top of the search engine result page.
The reason for this is more than just because you want them to click on your website page. Almost 80% of the people don’t just search once, they click on some websites and then they search again using other keywords and terms, click on some websites, edit their terms again and search again, further click on some websites and so on till they find their relevant information.
SEO increases your visibility and connects you to your ideal customer
So, what does this mean for your business? It means if you continually appear on the search results page, the customer/ ideal client is most likely to click on your website and since you are continually displayed in all search results, they will think you are creditable and they will trust you more.
Benefits of Search engine optimization
- Provides creditability to your business
Searchers make mental notes of the rankings that occur on google, they may not realize it consciously, but they do. And in the minds of customers, if your ranking on google is high, it gives them a vote of confidence. It’s similar to when we used to use yellow pages. When you searched for a plumber on yellow pages, were you more confident calling a plumber whose information appeared on the first page or a plumber whose information appeared on the seventh page? Your customers may not realize it but high page rankings make you more creditable in their eyes.
- SEO brings your business traffic.
SEO is more like Times square. It has traffic but traffic is not going to make you any money. But would you rather buy a store in the middle of times square or somewhere far inside a lane? People passing through times square every day may not give you money but chances are quite a few of them will become your customers and give you money. Again, like in times square, it’s your job to sell the product once the customer is on your website, but again, it is better to do business in times square rather than on a deserted island. The best part about SEO is that it is more affordable than stores in Times Square and it gives you leads both in quantity and quality.
- SEO has more return on investment than any other marketing or advertising technique.
SEO rewards your business for its efforts at a higher rate than other traditional marketing techniques. The reason we say this is because it allows you to market the product or service when people are in the need of the product or service that your business provides. It does not interrupt the customer’s favorite show, pop up, and create a distraction when they are reading an article or watching a video. It shows up only when the customer is looking for a business like yours.
SEO is the process of achieving better search engine rankings and more traffic with the ultimate goal of generating more business. We at Marqet solutions not only create an increasing impact on your optimum online visibility but also design key research and strategy, content writing, technical SEO, and Link building.
We provide you
- initial analysis of your website
- thorough keyword research
- In-depth analysis of competitors
- comprehensive technical SEO
- links from high domain authority sites
- implementing SEO strategies to improve organic ranks and traffic
- month-end report to analyze the improvement of your site and much more.