28 Oct 8 Amazing E-commerce SEO Tips to Boost Store Traffic
Do you have an e-commerce website? E-commerce retailers need to focus on SEO more than any other business. SEO on an E-commerce website will have major impacts on its incoming traffic which eventually will have an effect on sales too.
If you increase the number of consumers and make them buy your products, it’s time to focus on search engine rankings by implementing SEO factors. Here are some effective SEO tips to boost store traffic.
E-commerce SEO Tips
- Tracking Solutions
Google Analytics is the most effective and important tool that can be implemented on your website which provides a significant amount of information to analyze and improve your business decisions.
By this tool, you can effectively monitor users, potential customers, and anyone that visits your website. You can identify what your visitors do, where do they click, how long do they spend on each section.
- Quality Content
Website ranks in the search engines depend on the quality of the content. Publish unique content, relevant, more engaging, and high-quality content. Apart from this, also make sure that you post other forms of high quality and engaging content like videos and pictures.
- Avoid Content Cannibalization
It could be quite difficult to avoid duplicity while running an ecommerce store. Also, writing different product descriptions and variations when there are large numbers of products. So to avoid such issues and to avoid negative rankings, you will have to either add 301 redirect for pages or canonical tag.
- Website Structure
A properly structured website can have a great impression on customers and will increase the chances of sale and rankings in search engines. Using breadcrumbs will help users navigate easily. Breadcrumb navigation help to improve click through rates for shoppers.
Using clean URL slug for visitors will intend to make it easier for people to navigate and find information.
- Add Reviews
This is one of most essential factor that you should implement on your e-commerce website. This could be a great advantage for your site to rank high and improve visibility in search engine. Make sure to add reviews to every product listed on the ecommerce store in order to have good amount of potential customers.
Although adding reviews do not directly impact search engine rankings, but it surely benefit your click-through rates and lower bounce rates. With proper implementation of Google reviews will help you with featured snippets that will help you drive more customers.
- Focus on product descriptions
Make sure to optimize each of the product descriptions and detailed section within them. This would help to provide a positive user experience. Optimized and creative product description makes your product page rank easier on SERPS.
- Improve Website Speed
Page speed can have a great impact on E-Commerce store and visitor experience. A large amount of good tools can help you measure page speed and solve the issues that affecting page speed. Some of the tools are Google Page Speed Insights and Pingdom.
- Add Social Plugins
Add social plugins or functionality into your E-commerce website platform that allows for sharing and “liking” across social media networks. This can help you achieve better visibility on social media pages and on the search engines as a direct result.
There are many different E-commerce SEO tips that you can focus on and implement to boost your brand’s visibility within search engines. By creating, sharing, and optimizing quality content, one can achieve outstanding results for your e-commerce site.